Our Mission

Hey Man! 

Thanks for checking us out. How are you enjoying our site so far?

Here at Barberismo we are just getting started.

Our mission is to build the world's best website for guys who share our passion for staying fresh and staying sharp.

Are You Ready 

Our mission is nicely described by an old-school phrase - Be Your Own Barber. 

Be Your Own Barber (or, as some guys like to call it "BYOB") is all about being the master of your own destiny.

Be Your Own Barber is more than a hobby. It is a Lifestyle; and, it is a way of life. 

Be Your Own Barber offers us confidence, self-control and readiness.  

Be Your Own Barber sharpens our minds, elevates our mood and reduces our stress.   When well executed, BYOB becomes a tool in facing the all too real challenges of everyday life. 

I TOOK MY SHARPNESS FOR GRANTED

Coming from a family of Barbers, Being Your Own Barber was an important rite of passage growing up. My father made it a daily routine, automatic, non-negotiable!  

But, after striking out on my own, I found myself travelling more and more for business. I did the best that I could. I checked out all the best barbershops in New York, DC, Philly, Boston.

F*ck, I even went to Canada. My company was growing and I was putting up mad sales numbers. 

Travelling almost every week, I was spending more time in the airport limo and less time in front of the mirror.

I was shaving every day but losing that sharpness that every man needs.

My finances were looking up, but my sharpness suffered neglect.  

OUT OF THE PANDEMIC, MY TRUE CALLING

Just at this low point for my own personal sharpness ... Corona hit us like a b*tch. 

I along with everyone else was locked down. 

I found myself at home with nothing to do but drink bourbon and watch porn. 

It was more difficult than it sounds. 

But, those difficult moments drove me to a realization: I must take control of my destiny.

Like those mother f*ckers on Seinfeld used to say, I must be the master of my domain. 

With that simple yet profound realization I came back to the truth. 

It was time for me to get back in front of the mirror. 

It was time for me to Be My Own Barber. 

HOW TO MAKE SHARPNESS PART OF YOUR LIFE

The key to making SHARPNESS a part of your life is to make it become a daily habit.  Just like bathing, brushing your hair and teeth, eating breakfast, lunch, dinner etc.….you STAY SHARP! 

Small efforts toward sharpness everyday will compound and gradually lead you into sharpness.  It’s a balance, there’s no need to go to extremes.  Like my dad says, “everything in moderation, then you can do it forever.”

NO EXCUSES!

At times, it may seem like staying sharp is not an option.

If you’re tired, dirty, or feel like your coming down with ... you can still do something.

SOMETHING….ANYTHING! It doesn’t have to be a straight razor wet shave. You don't have to start giving yourself a skin fade before leaving the house every day.

Just do something.

Just thinking about not being sharp should eventually make you sick.

It is simply a yes / no, black / white question. Are you sharp?

Yes, it is that simple!!!

DO SOMETHING RIGHT NOW!

If you have fallen off your grooming schedule or if you need to start one, don’t wait until Monday.  

Sharp guys don’t wait until Monday.

Do something RIGHT NOW.  

This is a rule I use for everything I do, not just grooming.  If I decide I want to put a new marketing campaign together, I don’t wait until tomorrow.  

I do something to get the project moving immediately, even if it is just writing down action plans.

Integrate this lesson into all aspects of your life and you will be sharp and fresh.

DO A LITTLE BIT MORE EACH DAY!

Maybe you said you were going to get sharp for vacation and now with a week away you still haven’t started working out.  Don’t say “I blew it!  I’ll wait until after vacation.”  Start immediately.  You’re guaranteed to feel better.

Sometimes when I’m running I do intervals on the beach road instead of going to the track.  The beach road is much more scenic and often there is more of a breeze.  I will pick a landmark like a road sign and sprint to it.  I don’t finish before the sign or even at the sign, yet I push further and I sprint past the sign like it’s the finish line.  Work past the finish line.  Whatever you say you’re going to do, do a little bit more.

BE CONSISTENT!

This is probably the number one rule in life itself.  Consistency will bring great results in all you do.  When your consistent, things become easier, they become routine and you won’t have to ask yourself “Should I go for a run or not?”  If you skip a workout, don’t fret, make it up as soon as you can, or be sure to jump right back on the next day.  Don’t wait until next week!  Stay committed and stay consistent!

STAY SHARP

If you have the ability to be sharp, be sharp.  Like Nike suggests, “Just do it!”

Backing out of an event or an adventure because you aren’t sharp is the worst move there is.

BOTTOM LINE: WHATS IN IT FOR YOU?  

So why should you hang out at Barberismo?

I would say the main reason you would want to check us out is because you want to dramatically improve your shaving game in a way that is both fresh and sharp.

If you resonate with the following statements, you will enjoy the content you find on our site:

• You want a homey relaxing feeling when you come back to your tent or RV after a day of hiking.
• You want to feel comfortable enough to focus on moments and people you are sharing them with over the technicalities of camping
• You want gear advice based on customer experience and not commercial sales pages
• You are environmentally conscious and want to give your children a shot at having the same experiences you are having by protecting the nature.

If you are on board with this, I look forward to having you read our guides and tests. You can take a first step towards becoming the master of your own destiny..